How do we use your information when providing our services to you?

In order to provide our services to you, we use the information we hold in a number of different ways. We process your information either because it is necessary for us to do so as part of a contract you enter into, or because we have a legitimate business reasons for doing so. Read more here.

The following activities are carried out by us using your personal data because it is necessary in relation to a contract which you have entered into or because you have asked for something to be done so you can enter into a contract:

  • Administering your booking internally and communicating your booking externally with our suppliers, to ensure the services you have requested are arranged;
  • To communicate with you regarding your booking or any other purchase, including sending booking confirmation and travel documents;

We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so:

  • To improve the customer experience:
    • To allow you to participate in interactive features of our Sites when you choose to do so;
    • To ensure that content from our Sites is presented in the most effective manner for you and for your computer; and
    • To notify you about changes to our service.
  • To protect our business against financial loss:
    • For debt collection or credit vetting; and
    • For payment card and booking verification.
  • To maintain a safe and secure environment and prevent and detect criminal activity.
    • Using CCTV in our premises.
  • To promote our business and improve our products and services:
    • To send marketing correspondence about products and services similar to those you have previously bought from us. You can opt out and object to our sending you electronic marketing information and this option will be included in every marketing message we send you. See the section ‘When and how do we use your information for marketing for more information’;
    • For internal research/analysis to improve the quality of our Services, the products we offer and new products we are developing by:
      • Inviting customers to take part in surveys or customer/business discussion groups; and
      • Using aggregated customer data to make informed decisions based on analysis of customer booking/purchase trends and behaviours.
  • To support any potential company sale or acquisition:
    • In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.

We may use and process your personal information as set out below where we consider that it is in your vital interests that we do:

  • To assist you or arrange for assistance to be provided to you by third parties either in the event of an incident or emergency.

We may use and process your personal information as set out below where we have your consent to do so:

  • To assist you or arrange for assistance to be provided to you by third parties where you have special requirements in relation to medical, health or diet; and
  • To send marketing correspondence about our products and services where we have asked for your permission to do so. See the section ‘When and how do we use your information for marketing for more information’.

We may use and process your personal information as set out below where there is a legal requirement for us to do so:

  • For resolving complaints, dealing with disputes and legal proceedings. This might include contacting you proactively if we need to resolve any issues you may be experiencing or have experienced with a booking/purchase.

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